What is indicated by the term 'focal point' in floral design?

The term 'focal point' in floral design refers to the area within an arrangement that draws the viewer's attention and serves as the primary point of interest. This is often achieved by positioning the largest, boldest flower or a unique feature in this area, creating a visual anchor for the composition. This focal point effectively guides the viewer’s gaze and enhances the overall impact of the floral arrangement.

In design principles, the focal point is crucial because it establishes the hierarchy of elements, making the arrangement more visually appealing and organized. Thus, having an area with the largest flower emphasizes its importance and attracts attention, solidifying it as the focal point in the design.