What is the primary purpose of customer education in floral services?

The primary purpose of customer education in floral services is to help customers enjoy their flowers to the fullest extent. By educating customers about proper care, handling, and arrangement techniques, florists empower them to make informed decisions that enhance their experience with floral products. Knowledge about how to extend the life of flowers, the best conditions for keeping arrangements fresh, and tips on arranging flowers can all contribute to greater customer satisfaction and enjoyment. This educational approach is beneficial not only for the customer but also builds trust and loyalty towards the florist, leading to repeat business and positive word-of-mouth referrals.