What do we call someone who sells floral goods and services to consumers?

The term used to describe someone who sells floral goods and services directly to consumers is "Retail Florist." Retail florists operate shops or establishments where individuals can purchase flowers, arrangements, and related products for personal or event use. They often provide additional services, such as delivery and custom arrangements tailored to customer preferences.

In contrast, a wholesale florist primarily sells to businesses, such as retail florists or event planners, rather than directly to the end consumer. A floral designer focuses on creating artistic arrangements and may work in various settings, including retail floral shops, but the title itself doesn't imply direct sales to the public. Meanwhile, a floral distributor is involved in the supply chain, working to get floral products from growers to retailers but does not typically interact with consumers directly. Thus, "Retail Florist" is the most accurate designation for someone who sells floral goods to consumers.