What does the term 'Intensity' refer to in color design?

The term 'Intensity' in color design primarily refers to the saturation of a hue, which is the vividness or purity of a color. Intensity indicates how bright or muted a color appears; a color with high intensity is vibrant and strong, while a color with low intensity appears dull and washed out.

When dealing with color theory, understanding intensity helps in creating harmonious color combinations and achieving the desired emotional impact in floral arrangements. For instance, using high-intensity colors can create excitement and energy, whereas low-intensity colors can evoke calmness and subtlety.

While brightness and darkness of a hue touch on the concept of value, they do not directly define intensity. Additionally, warmth and coolness pertain to the color temperature rather than its intensity. Therefore, the focus on how colored hues can be vivid or muted clarifies why the definition of intensity aligns with the concept of saturation.