What is the expected outcome of educating customers about floral care?

Educating customers about floral care is primarily focused on enhancing the longevity and enjoyment of floral arrangements. When customers are informed about how to properly care for their flowers—such as understanding the appropriate water levels, ideal lighting conditions, and the significance of keeping their arrangements free from contaminants—they are more likely to see their flowers last longer and maintain their aesthetics. This knowledge not only improves the customer's experience but also encourages a deeper appreciation for floral products.

While it may also lead to an increased understanding of flower types, higher rates of repeat purchases, or improved design skills, these aspects are more indirect outcomes of proper floral care education. The most immediate and significant result is the enhancement of the customer's experience with the flowers they purchase, fostering a greater satisfaction that leads to a better relationship with floral products overall. Therefore, the focus of customer education should be on care practices that ensure the beauty and longevity of the arrangements.