What is the primary benefit of refrigeration for fresh floral products?

Refrigeration plays a crucial role in extending the lifespan of fresh floral products by lowering temperatures, which significantly reduces microbial growth and development. Cold temperatures slow down the metabolic processes of both the flowers and bacteria, which can otherwise thrive in warmer environments. This helps maintain the integrity and freshness of floral arrangements, as bacteria can lead to premature wilting and decay by obstructing water uptake through the stems. By effectively controlling the environment, refrigeration helps to preserve the aesthetic quality and longevity of the flowers, making it an essential practice in the floristry industry.