What is the term used to describe how long cut flowers last for a customer?

The term that accurately describes how long cut flowers last for a customer is "Vase Life." This term specifically refers to the duration that cut flowers remain fresh and maintain their aesthetic appeal when placed in water. Vase life can be influenced by various factors, including the type of flower, the care they receive, and the conditions they are kept in, such as temperature and light exposure.

Understanding vase life is crucial for both florists and customers, as it impacts purchasing decisions and customer satisfaction. Customers often seek flowers that will last longer in their homes or for special events, so knowledge of vase life helps in recommending the best choices for their needs.