What is the typical use of a retail florist?

The typical use of a retail florist is selling floral goods directly to consumers. This role encompasses a variety of tasks, including creating arrangements, stocking a range of fresh flowers, plants, and other floral supplies, and ensuring customer satisfaction through personalized service. Retail florists often operate within a shop or store setting, where they interact face-to-face with customers, helping them select the appropriate floral products for various occasions, such as birthdays, weddings, or funerals.

While creating floral arrangements for events, providing consultations on flower care, and giving floral design lessons are all important aspects of the floral industry, they are often specialized services that may not represent the core function of a retail florist. The retail florist's primary focus remains on the direct sale of floral products to the public, making it a crucial part of the consumer experience in the floral market.